TechBiz


I’ve just looked at the new Apple “Mac and PC” ads and there is one, called Self Pity, which is exactly what I proposed here on this blog a bit more than a month ago. Wow! Guess it was so obvious it starred at everyone as the missing piece of the puzzle.

Two days ago I was, again, praising my Mac to the colleagues during our holding quarterly management meeting. So was doing the other Mac user in our group. It then occurred to me that I’m, in fact, acting as a sales person for Apple. (more…)

This Friday it will be a year since I joined my current company. Looking back at how it was then and how it is now makes me realize how much we achieved during that time. And so did I – I have to admit it despite all my dissatisfaction with the speed we move at. (more…)

So Apple posted some new ads with PC and Mac on their site. I love the one called “Devil/Angel”. And I have an idea for another one – “Mac” should appear also in a suit to “PC”‘s visible surprise and explain that you can also use Mac for serious work, business and stuff. In our group I’m not the only Mac user, in fact our chief strategist and M&A expert also uses a Mac. He does all financial modeling on it for example. And I can hardly think of anything more serious than finance. Another friend of mine who is a leading marketing consultant also uses a Mac – not to design ads as far as I know.

So there is much more to Macs than just iPhoto and fun. And Apple should show that too in their advertising…

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